One of the newest social networking websites to break onto the scene is Unvarnished. The site, which has yet to move out of beta testing, is attracting a lot of attention. However, for a site that is focused on online reputation, the site sure does have a bad reputation itself. This is as interesting as it is ironic. The article below is written by Craigslist founder Craig Newmark:

People can write whatever they want about you, and vice versa. They do have some controls around that, and maybe that’ll be enough. Might work, given what I’ve seen in fifteen years of customer service. People do look out for each other.  It’ll probably depend on having enough people looking at reviews, to overwhelm any disinformation.

I hate to join the choir–but it sounds like Unvarnished is just an awful idea. All too often in the brand reputation management industry we see the negative effects of anonymous commenting.

http://www.sfgate.com/cgi-bin/blogs/newmark/detail??blogid=67&entry_id=60586