The best part about the article I just read is the quote by Warren Buffet at the very beginning. ““It takes 20 years to build a reputation and five minutes to ruin it”. The article is all too right about the nature of online defamation, it often comes from vengeful people or malcontents on the Internet. To protect a company’s image or a person’s reputation, online reputation management firms can help them publicize themselves positively to combat this sort of anonymous sniping on the Internet.
http://www.buzzle.com/articles/internet-reputation-management.html