Practical ECommerce is a website which keeps up with the interests of online merchants. I was interested to find some commentary on their website concerning Online Reputation Management. The article is short, well-informed, and on the money, I couldn’t have written it better myself.

So, how are customers finding you in the first place? Google and Bing are constantly readjusting search algorithms, and increasingly sourcing consumer-generated content from a multitude of resources including blogs, blog comments or online portals. This includes the good with the bad and first impressions can be everything. There is no doubt this will have a significant impact on online reputation management for businesses.

The article says a lot more of worth about brand reputation management, you should read it if you have time. It is well worth a read.

http://www.practicalecommerce.com/blogs/post/645-It-s-a-reputation-jungle-out-there-