Toyota just keeps accumulating bad press–who is their PR guy anyway? Apparently 34 deaths since 2000 have resulted Toyota’s accelerator problems, according to consumer data. This is not only a massive legal liability, it is the worst sort of publicity a company can get. Contrary to the old adage, “No press is bad press”, there is such a thing as bad press. If bad press exists, this is it.

In the past three weeks, consumers have told the government about nine crashes involving 13 alleged deaths between 2005 and 2010 due to accelerator problems, according to a NHTSA database. The latest reports are in addition to previous complaints from consumers that alleged 21 deaths from 2000 to the end of last year.

This just goes to show–putting out faulty products will catch up with you. Eventually, you will need search reputation management to fix the problem.

http://www.google.com/hostednews/ap/article/ALeqM5jwhsZGkLiVy8vjdii7LLsWETrT3AD9DSUS200