Certainly reputation management is a difficult subject to tackle, but it can take quite a long time to get a handle on. The video on the link below is quite instructive in many ways about the needs of clients in the online reputation management industry, as well as of people who want to attempt to do their own search reputation management. The video is pretty informative in a number of ways and includes two experts in Internet marketing.

If you’re not familiar with Dr. Wilson, then I suspect you’ve entered your marketing career in just past the few years–Dr. Wilson is the grandfather of internet marketing advice. Hopefully, he’ll take that as a compliment

http://www.marketingpilgrim.com/2009/12/talking-online-reputation-management-with-dr-ralph-wilson.html