News has surfaced in the past couple of days that both Google and Bing are going to be indexing and utilizing Twitter’s public information. This is not a totally unacceptable move, but it is another example of the increasing importance of reputation management strategies. The growing inter-connectivity of the Internet demands that you be in control of your image.
http://blog.searchenginewatch.com/091021-172032

CopyBright runs a fantastic blog on brand reputation management which I browse from time to time. They have an excellent post on the blog right now concerning social networking sites and a wonderful tool you can use to moniter your social networking profiles. I would suggest, as they do, not to overload on social networking sites for online reputation management uses.
http://copybrighter.com/blog/a-handy-online-identity-management-tool

Answer: Yes. But this article asks all the right questions–and the answer is not the same for every company. For most firms, the answer is no–they simply do not offer the services needed to actually fix a damaged internet defamation. However, some companies are able to offer the correct their services in a way that actually effects the changes that clients want to see.
http://www.businessweek.com/smallbiz/content/apr2008/sb20080430_356835.htm

Naming products is a complicated process which involves lots of factors. However, this article brings up a very good point–which is that companies and entrepreneurs should consider search engines when naming products. This will allow them to corner the market because they have the opportunity to participate in brand reputation management!
http://searchengineland.com/think-search-before-you-name-your-next-product-26606